List of figures -- List of tables -- Notes on the editors and contributors -- Acknowledgements -- 1. Introduction to the Handbook of social media research methods : goals, challenges and innovations / Anabel Quan-Haase and Luke Sloan -- Part I. Conceptualising & designing social media research. 2. What is social media and what questions can social media research help us answer? / Lori McCay-Peet and Anabel Quan-Haase -- 3. Big data -- hype or revolution? / Rob Kitchin -- 4. Building interdisciplinary social media research teams : motivations, challenges, and policy frameworks / Anabel Quan-Haase and Lori McCay-Peet -- 5. Social media users' views on the ethics of social media research / Kelsey Beninger -- 6. The role of online reputation management, trolling, and personality traits in the crafting of the virtual self on social media / Shuzhe Yang, Anabel Quan-Haase, Andrew D. Nevin and Yimin Chen -- 7. Social science 'lite'? : deriving demographic proxies from Twitter / Luke Sloan، Part II. Collection & storage. 8. Think before you collect : setting up a data collection approach for social media studies / Philipp Mayr and Katrin Weller -- 9. Overview -- the social media data processing pipeline / David M. Brown, Adriana Soto-Corominas, Juan Luis Suárez and Javier de la Rosa -- 10. The role of APIs in data sampling from social media / Dietmar Janetzko -- 11. Data storage, curation and preservation / Alex Voss, Ilia Lvov and Sara Day Thomson -- 12. Using social media in data collection : designing studies with the qualitative e-research framework / Janet Salmons، Part III. Qualitative approaches to social media data. 13. Small data, thick data : thickening strategies for trace-based social media research / Guillaume Latzko-Toth, Claudine Bonneau and Mélanie Millette -- 14. Visuality in social media : researching images, circulations and practices / Martin Hand -- 15. Coding of non-text data / Diane Rasmussen Pennington -- 16. Twitter as method : using Twitter as a tool to conduct research / Bonnie Stewart -- 17. Small stories research : a narrative paradigm for the analysis of social media / Alexandra Georgakopoulou، Part IV. Quantitative approaches to social media data. 18. Geospatial analysis / Olga Buchel and Diane Rasmussen Pennington -- 19. Pragmatics of network centrality / Shadi Ghajar-Khosravi and Mark Chignell -- 20. Predictive analytics with social media data / Niels Buus Lassen, Lisbeth la Cour and Ravi Vatrapu -- 21. Deception detection and rumor debunking for social media / Victoria L. Rubin، Part V. Diverse approaches to social media data. 22. From site-specificity to hyper-locality : performances of place in social media / Nadav Hochman -- 23. Analyzing social media data and other data sources : a methodological overview / Frauke Zeller -- 24. Listening to social rhythms : exploring logged interactional data through sonification / Jack Jamieson and Jeffrey Boase -- 25. Innovative social location-aware services for mobile phones / Bernhard Klein and Ulf-Dietrich Reips، Part VI. Research and analytical tools. 26. COSMOS : the collaborative on-line social media observatory / Jeffrey Morgan -- 27. Social Lab : an 'open source Facebook' / Ulf-Dietrich Reips and Pablo Garaizar -- 28. R for social media analysis / Simon Hegelich -- 29. GATE : an open-source NLP toolkit for mining social media / Kalina Bontcheva -- 30. A how-to for using Netlytic to collect and analyze social media data : a case study of the use of Twitter during the 2014 Euromaidan Revolution in Ukraine / Anatoliy Gruzd, Philip Mai and Andrea Kampen -- 31. Theme detection in social media / Daniel Angus -- 32. Sentiment analysis / Mike Thelwall، Part VII. Social media platforms. 33. The ontology of tweets : mixed-method approaches to the study of Twitter / Dhiraj Murthy -- 34. Instagram / Linnea Laestadius -- 35. Weibo / Xiao Hu, Chen Qiao and King-wa Fu -- 36. Foursquare / Matthew J. Williams and Martin Chorley -- 37. Facebook as a research tool in the social and computer sciences / Jessica Vitak -- 38. Big Data and political science : the case of VKontakte and the 2014 Euromaidan Revolution in Ukraine / Anatoliy Gruzd and Ben O'Bright -- 39. A retrospective on state of the art social media research methods : ethical decisions, big-small data rivalries and the spectre of the 6Vs / Luke Sloan and Anabel Quan-Haase -- Index.